Wednesday, July 22, 2015 — I was happy to be interviewed by the site Plan2Win. Host Nancy Gaskin and I discussed how I came to writing, the plot of the books, and any advice I could relate to the people out there attempting to start a writing career. We also discussed the difficulty of book marketing. You can find the text version of the interview on this page.
An aspect of writing that very often goes unexplored by indie authors is book marketing. You sit down and write this 80K-word masterpiece. You get it polished and spit-shined. You get a cover designed. You set the price and then BANG! — the book is published.
Then you sit down and pore over your KDP page, waiting for the millions of copies to be sold. Oh, but wait: something bizarre happens.
No one buys the book.
“But it’s amazing!” you tell yourself. It’s a bonafide hit, and anyone who doesn’t buy it is missing out.
That’s certainly what I thought. I thought someone would stumble over the book, then a dozen, then hundreds and, of course, after that, THOUSANDS. It hasn’t quite worked out that way, but I’m kind of figuring out what to do as I do it. I call it “building the tracks in front of the train,” and I think I’m doing a pretty good job of it.
The aspect of book marketing I’d like to focus on in this post has to do with links. If you’re looking to up your social media game, getting people to link to your stuff is inherent to success. See, the more links you have attributed to your content, your books, and your online persona, the more important Google thinks you are.
Links to the Past
If you want to become a more visible force in the publishing world, then you’ll have to get more of those links. Some ways of doing that? Well, here we go…
- Author Interviews
— These can be tricky to get, but they can go a long way toward giving you credibility. At first, you’ll almost certainly have to pay for access to bloggers and interviewers of different stripes, but once you’ve established yourself, then the interviewers will come to you. My two ideas for helping get that interview game started are Fiverr and Virtual Book Tour Cafe. While the former gives you an avenue to pay for a quick interview with people of varying degrees of talent, the latter will help authors create and plan out a digital book tour, in which you will be interviewed about your books and hopefully gain some traction. Good luck, and cheers to you!